Privacy Policy

Last updated: July 14, 2025

Vita Health ("Vita," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit myvita.health or use our mobile or web applications (collectively, the "Services").

1. Information We Collect

• Information you provide. When you join the waitlist or create an account, we collect your name, email address, health goals, and any additional details you choose to share (e.g., allergies or dietary preferences).
• Health-related inputs. With your consent, you may submit photos of meals, scan barcodes, or log biometric metrics. These inputs are used only to generate personalized insights for you.
• Analytics data. We use privacy-focused analytics (e.g., PostHog, Vercel Web Vitals) to understand how visitors use our site. This data is anonymized and aggregated.
• Device & usage data. We automatically collect log information such as browser type, device identifiers, referral URLs, and pages visited to keep our Services secure and performant.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Services.
• Deliver personalized nutrition analysis and coaching.
• Respond to your comments, questions, and customer service requests.
• Send administrative or promotional communications (you can opt out any time).
• Monitor and analyze usage for security, debugging, and product improvement.
• Comply with legal obligations and enforce our Terms of Service.

3. How We Share Your Information

We do not sell or rent your personal information. We share data only in the following circumstances:

• Service providers: Trusted partners who process data on our behalf (e.g., cloud hosting, email delivery, analytics) and are bound by strict confidentiality agreements.
• Legal requirements: If required by law or to protect the rights, safety, or property of Vita, our users, or others.
• Business transfers: In connection with a merger, acquisition, or sale of assets, provided the receiving party continues to honor this Privacy Policy.

4. Your Choices & Rights

• Access, update, or delete your personal information at any time.
• Opt out of marketing emails by clicking "unsubscribe" in any message.
• Disable cookies through your browser settings (see our Cookie Policy).
• European users may exercise GDPR rights, including data portability and restriction of processing, by contacting us.

5. Data Security & Retention

We use industry-standard encryption (TLS, AES-256) and follow OWASP best practices. Personal data is retained only for as long as necessary to fulfill the purposes described in this Policy or as required by law.

6. Children's Privacy

Vita is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us data, please contact us to delete it.

7. Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Last updated" date above.

8. Contact Us

If you have questions about this Privacy Policy, please email us atprivacy@myvita.health or write to Vita Health, 123 Wellness Ave, San Francisco, CA 94105, USA.